EcomFramework
Category #7

Analytics & Insights

Traffic analytics, session replays, first-party attribution tracking, and A/B split testing.

6Sub-branches
12Tools

Web Analytics

Visitor funnel analytics, bounce metrics, and conversion rate reports.

3 tools
Google Analytics 4
FreeAuth Required

Free industry standard event-driven measurement platform for web and app traffic.

#google#event-tracking
Open
Matomo Analytics
Open Source

Privacy-focused open-source analytics alternative that guarantees 100% data ownership.

#gdpr-compliant#privacy
Open
Plausible Analytics
PaidAuth Required

Lightweight (< 1KB), cookie-less, privacy-friendly web analytics platform.

#lightweight#no-cookies
Open

Heatmaps & Session Recording

Watch live user cursor movements, click heatmaps, and discover form drop-offs.

2 tools
Hotjar
FreemiumAuth Required

Visual heatmaps and recorded session playback revealing real customer shopping behavior.

#heatmaps#session-recording
Open
Microsoft Clarity
FreeAuth Required

Completely 100% free session recording, rage click detection, and heatmap tracking with no traffic limits.

#free#no-limits#rage-clicks
Open

Attribution & Multi-touch Tracking

Overcome iOS 14+ tracking loss with server-side CAPI and multi-touch revenue attribution.

2 tools
Triple Whale
PaidAuth Required

The premier analytics operating system and pixel attribution dashboard for Shopify brands.

#first-party-pixel#roas#shopify
Open
Northbeam
PaidAuth Required

First-party machine learning attribution engine for omnichannel scale and media mix modeling.

#machine-learning#enterprise-attribution
Open

Business Intelligence / Dashboards

Aggregate COGS, ad spend, merchant fees, and net profit margins into real-time KPI dashboards.

2 tools
Lifetimely (by Recharge)
PaidAuth Required

Automated e-commerce profit & loss tracking with deep customer lifetime value (LTV) cohort analytics.

#ltv#pnl#profit-dashboard
Open
Daasity
PaidAuth Required

Modular data platform designed for omnichannel DTC brands to unify all sales channels.

#data-warehouse#looker
Open

Customer Behavior & Cohort Analysis

Identify high-value customer cohorts, repeat purchase cycles, and churn risk curves.

1 tools
Mixpanel
FreemiumAuth Required

Self-serve product analytics built to track conversion funnels, retention, and cohort trends.

#retention#cohorts
Open

A/B Testing & Experimentation Platforms

Statistically test hero headlines, buy buttons, pricing tiers, and navigation layouts.

2 tools
VWO (Visual Website Optimizer)
FreemiumAuth Required

Full-scale experimentation platform for visual A/B tests, split URL testing, and multivariate runs.

#ab-testing#multivariate
Open
Intelligems
PaidAuth Required

Profit-focused A/B testing suite for e-commerce: test prices, shipping thresholds, and discounts.

#price-testing#shipping-testing
Open